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Everyone goes into business to make money, so why
spend more of your profits on expensive transaction
fees, Website maintenance, service agreements and
high credit card processing rates? When you take
time to shop for the best deals, you can save quite
a bit of money that can be used to good purpose in
other parts of your business. Start shopping for the
best credit card processing rates and open a
merchant account.
You will first need to find a reputable bank or
credit union that will agree to extend a merchant
account to you for this purpose. To get approved,
you will need a solid credit history, a reasonable
business plan, and documentation to show that you
are able to manage the costs associated with credit
card processing rates.
Typically,
these include an installation fee for credit card processing equipment,
a monthly gateway fee for your financial host, a transaction fee of a
few cents per each or an overall percentage total each month. You also
may be offered Website service that will entail a hosting fee, a service
contract cost, and a designer’s or updating service fee. Be sure to
carefully read the terms of any contract that you receive. Never sign
something that you don’t understand or with which you cannot completely
agree. Your company may have to pay for a monthly minimum up to a
certain number of transactions, after which the balance for that month
do not require additional fees.
Credit card processing rates can vary by company or by processor
program. Some companies charge no installation fee, while others require
a one-time cost of a few hundred dollars, depending on the program’s
complexity. You may have to pay between 15 and 25 cents per transaction,
or you could opt to pay a monthly percentage for the entire amount of
business generated by your credit card processing unit; this amount
often falls below 2%.
It is always a good idea to compare rates among competing financial
institutions. If you really like the services offered by one merchant
account company but prefer the lower rates of a second company, tell the
first one about the competitor’s lower rates, and perhaps the first
company will meet or beat the lower cost in order to get your business.
At first, you may want to keep the customer’s interests in mind when
shopping for credit card processing rates. In other words, passing on
the savings of a particular program to your customers will keep them
coming back to do business with you. If your rates are too high or not
competitive enough, they may decide to take their business elsewhere.
As you plan to set up your new credit card processing service rates, it
may help to let them know in advance that this program is coming so they
can prepare and perhaps even help to get the word out to other potential
customers. Then, after installing your new credit card processor, you
should not hear complaints that anyone was blindsided or treated
unfairly. If someone does complain, politely remind them of the earlier
notices.
When you are ready to start processing credit card payments, don’t be
tempted to go for the option with the most features or the most
sophisticated set-up. Opt for a system that will best suit your company
needs and your customers’ interests, as well as offering the best credit
card processing rates.
About the author:
Shane Penrod is the founder of Merchant-Acount-Quotes.com Specializing
in allowing merchants the ability to shop and compare multiple quotes
from national merchant account providers. For free quotes on merchant
account rates and fees, please go to
http://www.merchant-account-quotes.com
Circulated by Article Emporium
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